Ashley Kim Designs

All of Us Research Program

Led user research and UX design to revamp NIH’s All of Us Research Program website to increase national program enrollment. Since launch, enrollment grew by 40%, reaching 849,000 in early 2025 and advancing toward the 1 million participant goal.

User Research

UX/UI Design

Accessibility

View Project

All of Us
Research Program

All of Us Research Program

Led user research and UX design to revamp NIH’s All of Us Research Program website to increase national program enrollment. Since launch, enrollment grew by 40%, reaching 849,000 in early 2025 and advancing toward the 1 million participant goal.

View Project

All of Us Research Program

Led user research and UX design to revamp NIH’s All of Us Research Program website to increase national program enrollment. Since launch, enrollment grew by 40%, reaching 849,000 in early 2025 and advancing toward the 1 million participant goal.

User Research

UX/UI Design

Accessibility

View Project

All of Us Research Program

Led user research and UX design to revamp NIH’s All of Us Research Program website to increase national program enrollment. Since launch, enrollment grew by 40%, reaching 849,000 in early 2025 and advancing toward the 1 million participant goal.

User Research

UX/UI Design

Accessibility

View Project

California department of
health care access and information

Certified Wellness Coach Website

Led UX strategy and developed scalable information architecture for California government’s new Wellness Coach program platform, which saw 377,600 visits and certifying ~2,500 coaches in just 18 months.

UX Strategy

UX/UI Design

Design QA

Accessibility

View Project

California department of health care access and information

Certified Wellness Coach Website

Led UX strategy and developed scalable information architecture for California government’s new Wellness Coach program platform, which saw 377,600 visits and certifying ~2,500 coaches in just 18 months.

View Project

California department of
health care access and information

Certified Wellness Coach

Led UX strategy and developed scalable information architecture for California government’s new Wellness Coach program platform, which saw 377,600 visits and certifying ~2,500 coaches in just 18 months.

UX Strategy

UX/UI Design

Accessibility

View Project

California department of health care access and information

Certified Wellness Coach Website

Led UX strategy and developed scalable information architecture for California government’s new Wellness Coach program platform, which saw 377,600 visits and certifying ~2,500 coaches in just 18 months.

UX Strategy

UX/UI Design

Design QA

View Project

Craig newmark philanthropies

Pause Take 9

Crafted comprehensive design solutions and guided content strategy for key microsite concepts, contributing to a national cybersecurity campaign that reached over 42 million people in 8 months.

UX/UI Design

Content Strategy

Animation

View Project

Craig newmark philanthropies

Pause Take 9

Crafted comprehensive design solutions and guided content strategy for key microsite concepts, contributing to a national cybersecurity campaign that reached over 42 million people in 8 months.

UX/UI Design

Content Strategy

Craig newmark philanthropies

Pause Take 9

Crafted comprehensive design solutions and guided content strategy for key microsite concepts, contributing to a national cybersecurity campaign that reached over 42 million people in 8 months.

UX/UI Design

Content Strategy

View Project

Craig newmark philanthropies

Pause Take 9

Crafted comprehensive design solutions and guided content strategy for key microsite concepts, contributing to a national cybersecurity campaign that reached over 42 million people in 8 months.

UX/UI Design

Content Strategy

Animation

View Project

Hello, I'm Ashley, a UX designer and researcher blending strategic insight and empathy to build thoughtful, human-centered digital experiences.

All of Us Research Program

All of Us Research Program

All of Us Research Program

All of Us Research Program

Certified Wellness Coach Website

Certified Wellness Coach Website

Certified Wellness Coach

Certified Wellness Coach Website

Pause Take 9

Pause Take 9

Pause Take 9

Pause Take 9

Thanks for dropping by!

Thanks for dropping by!

Let's create something together.